De-valuing v create value
September 12, 2011
— Generate Radio, Jamie Avis, Scottish Music Industry Awards
I have been pondering on the Scottish Music Industry Awards review ‘fall out’. Now I am simply a music consumer, band supporter and non-music industry type. Two big things, sorry three had me excited about the Sunday Night in question 1. The Generate Radio Nomination 2. Suspire 3. My coat, or rather the chance to wear it.. ‘Jamie Avis’ created silk sumptuous say no more. Those 3 things alongside Sanjee Kholi who was a peach, delivered for me 100%. It is so so right to recognise effort, innovation, entrepreneurship, talent and all those good things. As an English woman in the Borders I am proud to be in Scotland and all its uniqueness and beauty… but there is not enough encouragement for young people, not that I can see. This ceremony therefore is important. If we de-value it then we are undermining all those for whom it represented a moment of pride, a moment of achievement, well just a moment… whatever it meant to them. I kinda don’t like that. If there were so many things not right about the event then put them right, put the value into the event, make it have the credibility that people felt it lacked. For me that’s the smart thing to do, so that next year when Generate Radio stand in the room their pride is shared and not trashed. For me, finding the best in everything is the way I spend my life, and you know its a good one. Young people Rock… they so do…..